Chief Marketing Officer Dairee turns surplus and expired milk into fertilizer, cutting dairy waste in Canadian agriculture. I built the brand from scratch and run its Instagram, TikTok and LinkedIn, turning milk-waste research into short, clear content. I also built our pitch for the SMU Innovation Cup.
Brand Manager FLIK Energy uses presence sensors, smart outlets and AI to find and cut wasted electricity in homes and businesses. I own its positioning, messaging and visual identity, and wrote the leadership team’s four-part Executive Strategy Suite.
Enactus Saint Mary’s FLIK Energy is an Enactus SMU venture. Through it I’ve helped prepare FLIK Energy’s applications and pitches, including for AI to Market.
Saint Mary’s University I study Computing Science and Business Administration in Halifax. The technical side helps me build the systems behind the stories, and both startups grew out of campus.